Meet the
Directors

Kieran J Edwards has amassed over a decade’s worth of knowledge in the creative and advertising industries, sharpening his commercial acumen alongside his directorial eye. Having previously co-owned a thriving commercial production company, Kieran’s passion for developing brand stories that cut through the noise simultaneously established him as both film and creative director.

After leaving his business to continue solely with directorial projects, Kieran now specialises in crafting commercial film across food, performance and sport. He is recognised for his punchy, dynamic and head-turning treatments, marrying visual excellence with a deep understanding of consumer engagement. An advertising background means there is always a consideration for digital outputs, formats and user behaviour to not only elevate his commercial work, but ensure brand performance.

Will strives to deliver authentic, emotive storytelling with the brand at the heart: from Honda to Omega, Renault to Sky Sports, JP Morgan to Manchester United.

He transforms the script from the page and connects directly with the audience.

He loves drawing memorable, honest performances and fosters an open, relaxed environment that allows everyone to thrive.

Jacques is an accomplished film director with a natural ability to connect with talent and bring out their best performances, whether working with A-list stars, children, or even animals. His approachable and supportive demeanour puts everyone at ease, resulting in natural and compelling on-screen performances that captivate audiences.

With his cinematic approach and unparalleled storytelling ability, Jacques consistently delivers visually stunning work, and has earned industry-wide recognition, including the esteemed ‘Best Director’ award at the Kinsale Shark Awards.

With a wealth of experience under his belt, Jacques is excited to bring his unique style to new brands, as well as maintaining his excellent working relationships with his ever-evolving list of clients.

Claire Pinegar is a live-action, 2D animation and mixed-media director her work having a handcrafted charm and innate warmth. She approaches every project with heart-led authenticity and craft, putting every bit of passion into each brief. Claire has come up through 15 years in commercial animation, post-production and motion graphics and so has plenty of industry experience on all sides of production.

Her work includes documentary shorts for Red Bull Surfing and Guardian Labs, TVC’s Sky Media and AMV BBDO and a narrative music video for Andreya Triana. Other clients include McCann, McDonalds, Gojek and NSPCC.

She regularly dips her toe in design and illustration. She’s also written her first short ‘Seagulls’ which she’s hoping to shoot in Spring/Summer ‘25.

Claire lives in Liverpool and loves local projects but is very happy to travel.

CJ is a director known for his vibrant and quirky style, always looking to bring a sense of fun to every production via his ‘infectious energy’ (clients’ words, not his). Speaking of which, recent agencies and brands CJ has directed for include Saatchi’s, VCCP, AMV,
Octagon, Oath, Kia, Liverpool FC, Ryobi, HP, B&Q, Tesco & Mastercard.

Fluid movement and momentum are key to the films he creates – ideally, everything is brimming with an effervescent energy and optimism. CJ is a self confessed ‘annoyingly glass is half full person’ and this finds its way into the projects and the people with whom he collaborates…

Si’s Mum got him a camera when he was 10, apparently. He’d go out and shoot mates skating and riding bikes, and hasn’t put cameras down since. With over 2 decades of experience shooting photos and making films, Si works with a variety of well-known clients in the outdoors, adventure, automotive and lifestyle industries.
Si’s love for film making, photography and wealth of knowledge of the whole process is what keeps new clients coming through the door, and old clients returning.

His work has taken him round the world for a wide variety of brands including Heinz, Microsoft, Sky TV, Land Rover, Triumph Motorcycles, Royal Enfield & Halfords.

Phil is a commercials and feature film director. From directing Oscar-winners to kids, his passion for performance and storytelling always strives for a cinematic experience. A self-confessed geek, he’s super experienced in VFX driven work and virtual production techniques. From retail to banks and beer, he’s worked worldwide for brands such as Pokémon, Sony, Microsoft, Birra Moretti, Magic The Gathering, Acer, HSBC, Cartoon Network amongst many others. His movies have been released by Universal Pictures, Sky Studios, Sony Pictures, Lionsgate & Netflix and he also wrote and directed the critically acclaimed STAR WARS: ORIGINS, a mash-up of Indiana Jones & Star Wars which has reached almost 3 million views.

His latest feature stars Oscar-nominee Naomie Harris (Bond), Gwendoline Christie (Star Wars, Severance), Mark Williams (Harry Potter) and a cast of over 50 children. ROBIN AND THE HOODS is a “Goonies meets Game Of Thrones” inspired action-adventure movie that has won multiple Best Film and Jury prizes at major festivals and due for release in the US this summer.

Sean Lyons is an award-winning director known for his compelling, cinematic storytelling with strong performances across an eclectic body of work.

His short film ‘Smoking Dolphins’ has screened across the country at many BIFA & BAFTA accredited festivals, and internationally in Europe. Among them is the BFI London Festival.

His commercial work has seen him collaborate with global clients like Fitbit, Look Fantastic, Warburtons and Sky Bet (Gary Neville’s The Overlap) to name a few.

James is constantly pushing the boundaries with a flare for innovative filmmaking techniques and a passion for visual storytelling, creating intoxicating cinematic experiences for the biggest brands today. James understands the critical balance between creating captivating films, and delivering results for the brand. His passion and expertise lies in the realms of Fashion, Sport, Lifestyle, Automotive, Fitness and Tech categories. With the common thread linking them together being; adrenaline filled, action packed, cinematic experiences with a need for speed. He has Directed for the likes of Apple, Nissan, Very, Pure Gym, Adidas, Peugeot, House of Fraser, Very, Cloud Nine and FootAsylum to name a few.

With a background in graphic design & animation, Richard has over twenty years experience directing commercials and online content for global brands including Shell, Samsung, Chivas Regal and Lexus. Recent work includes high profile spots for iconic British brands Bentley Motors & Norton Motorcycles.

As well shooting commercials, Richard has extensive experience in the museum and visitor attraction sector creating award winning immersive film installations for St Paul’s Cathedral, The National Football Museum (England), The Olympics Museum and many others.

Known for his meticulous planning, Richard is a relaxed yet inquisitive presence on set with the happy knack of putting people at ease whilst extracting exactly what he needs out of them.

Not the most traditional introduction to the world of filmmaking as he started out just wanting to fly planes. Whilst in a holding pattern, his passion for photography took him a different route. Then, whist honing those skills, he just slipped, somehow, into shooting moving images and particularly working with food, which quickly become his signature and he now boasts a food reel which makes him a go to for the genre. A dip, a pour, a slice or a splash, from the epic to the simply beautiful, Andy has an eye for what works and most importantly how to make it work.

Andy’s broad experience and compositional eye however, means he has also worked extensively on fashion campaigns and in performance and comedy genres and has an enviable body of award winning work as a result.

His collaborative approach to every project is a breath of fresh air for most and coupled with his passion for making the beautiful, the epic, the emotive and the funny, means he remains a first choice Director.

A North-West based Director & Editor with 8 years experience in the industry.

Specialising in creating sports content with the some of the biggest talent and brands in the North-West as well as making eccentric and intriguing narrative lead music promos. A personable Director, whose editing skill gives him a pragmatic edge to shooting.

Greenfingers is an internationally award-winning directing duo comprised of Elliot Taylor and Lucy Hilton-Jones. Based in Manchester, they strive to make content that reminds-us we’re just silly little specks on a silly little floating rock. Their films are potent cocktails that blend a dash of horror with a glug of the surreal and lashings of daftness. Guzzle down their genre-bending creations like a well-shaken martini: bold, bracing, and a little dangerous.

With over 15 years’ experience in commercials, film and Television – Will brings captivating performances and a visual flair to all of his projects. Working all over the world for a wide range of clients, he has received plaudits from advertising awards in addition to the BFI and even Mark Kermode. His eclectic background enables him to craft performances for comedy or drama – in addition, his work has shown an ability to achieve engaging interaction with athletes from all sports, bringing through personality in striking works of content.