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James is constantly pushing the boundaries with a flare for innovative filmmaking techniques and a passion for visual storytelling, creating intoxicating cinematic experiences for the biggest brands today. James understands the critical balance between creating captivating films, and delivering results for the brand. His passion and expertise lies in the realms of Fashion, Sport, Lifestyle, Automotive, Fitness and Tech categories. With the common thread linking them together being; adrenaline filled, action packed, cinematic experiences with a need for speed. He has Directed for the likes of Apple, Nissan, Very, Pure Gym, Adidas, Peugeot, House of Fraser, Very, Cloud Nine and FootAsylum to name a few.