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As a director, Simon predominantly works in the commercial and online promo spheres. Over the last decade he has directed numerous TVCs, music videos and an award winning short film. He has shot fashion campaigns around the world and has also created work blending real sets with fully CG environments. He loves working on anything with a strong story too, creating meaningful and powerful mini-docs for brands.

Simon’s work is characterised by its bold and vibrant visuals with sound design always playing a key role. In his personal projects the themes of death, morality, technology and psychology are often examined and he is always looking to explore these ideas in new, metaphysical ways.